Sugarloaf hires Brent Larson as new Director of Lifts

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CARRABASSETT VALLEY – Sugarloaf announced today the hiring of Brent Larson as the resort’s new Director of Lifts. Larson will oversee both the Lift Maintenance and Lift Operations departments at Sugarloaf.

With nearly 15 years of experience in the ski industry, Larson has held senior positions in mountain operations at Boyne Highlands, Sunday River, and Summit at Snoqualmie—three other mountains in the Boyne family of Resorts.

Larson’s career began with Boyne in 2001 when he served as Night Skiing Operations Manager and Snowmaking Supervisor at Boyne Highlands in Michigan. He was hired as Vice President of Mountain Operations at Sunday River in 2008, and most recently held the position of Director of Mountain Operations at the Summit at Snoqualmie in Washington, where he oversaw the installation of the Rampart quad.

“Brent’s vast knowledge and experience make him ideally qualified to take on this position at Sugarloaf,” Rich Wilkinson, Sugarloaf’s VP of Mountain Operations said. “Our goal as a resort is to lead the industry in lift safety and maintenance practices, and based on Brent’s proven success at our sister resorts, I am confident that he will help us do just that.”

A Michigan native, Larson began skiing at the age of five and immersed himself in the ski industry as a racer, ski repair technician, and Salomon ski test representative. He holds a bachelor’s degree in Crop and Soil Sciences from Michigan State University.

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