Creative views on how Maine’s small businesses can build diverse and inclusive communities. No business is too small to bring diversity, equity, and inclusion (DEI) to their workplace. A company's willingness to foster diverse perspectives allows for enhanced creative thinking and out-of-the-box strategic solutions to difficult problems. Studies have shown that more diverse work environments are more likely to outperform less diverse peers on profitability and productivity. While most DEI discussions have been in the wheelhouse of larger companies, how does a small business embrace DEI with limited resources? This panel focuses on Maine’s small businesses, from solopreneurs to employers with less
Staying consistent in messaging that will continue to drive your business toward its goals can be overwhelming, especially through times of uncertainty. How much energy do you invest into social media? How do you evaluate the effectiveness of different platforms? And how do you filter through the constant noise of what you “should” be doing while keeping the energy you put into communications work meaningful and impactful? As both a communications practitioner and coach, Leah Hurley will help you navigate the shifting landscape of communications-based marketing. Leah owns Craft, a boutique communications practice with a focus on value-driven marketing and
Scaling your business means increasing revenue while also increasing efficiency. While the pandemic still lingers, what does your business need to scale? More employees? Increased efficiency through new systems or equipment? Or more robust or seamless distribution through clearer procedures? Join Facilitator Tara Paluck in this interactive 4-part workshop series to identify your specific needs to scale, evaluate your options, develop a plan to get it done, and discover new tools for the future. You will leave with a plan of action for what you need to do to scale now and in the future. This workshop is beneficial for
With so many digital tools available, it can be hard to know what software or platform will actually help you stay organized, save time, and run your business efficiently. In this 1-hour workshop, WBC Marketing Expert Mercedes Arnold and WBC Advisor Lorri Brown will share an overview on popular digital tools that are out there to help you get and stay organized in your business. The resources shared in this workshop will help you find the right platforms for your business operations and help you feel confident implementing these tools in your day-to-day so you can work smarter not harder.
How do you move from idea to action? (June 3rd is National Egg Day! Thank you to all you chicken farmers out there!) Let’s make some egg salad! This is an informal gathering of female entrepreneurs to share, learn, and network. Let’s brainstorm out loud, share ideas about what makes it easy or hard to get started, and motivate each other for spring. OPTIONAL fun exercise before we meet to get your juices flowing: Take the Momentum Builder Quiz– from the Maker’s Toolkit. Find out what you should be working on right now to grow your business and receive a personalized checklist of
Are you stumped by Instagram Reels? WBC Social media consultant, Katie Kelley, will walk you through the basics of Instagram Reels including video creation tips using just your phone, audio choices and helpful apps to make creating Reels a breeze. We will explore best practices and examples, leaving time at the end for a Q + A session to ensure you leave feeling like you can go out and create Reels that day. Register Today!
Many female business owners find that they are repeatedly asked to do unpaid work, work that is not within their skill set, or work that leaves them tired and at risk of burnout. However, running a business is not inherently draining -- especially when you have the tools to set healthy boundaries. In this 6-week cohort lead by Hannah Curtis, we will combine structured discussions and skill-building instruction to help you learn to say no, set limits, prioritize your work, and build and grow a business that really works for you. Join a group of supportive women business owners from
Business planning can feel at odds with your passion and desire for creating a business. But it doesn’t have to! In this 1.5 hour session, we will draw from our Right Brain and “maker” approaches to designing a business plan. Through whole group, 1:1 feedback buddy time, and individual time to work on your own, we’ll navigate the planning process through a creative & intuitive lens. We will explore various visual tools as a frame of reference and guidance. This first step can be a path to a more refined plan. Whether you have a plan you’d like to refresh
Start narrowing your focus and skillset, become KNOWN as a specialist, and accelerate the growth of your business! In this 2-hour Workshop, Brand Strategist Mallika Malhotra will help you understand the basics of a niche strategy and why it's important, discover the risks of bland branding, learn the business benefits of becoming a specialist, build a stand out brand, and formulate your brand positioning statement. Join this small group of woman-owned brands to develop your business niche, get more specific on what you offer and who you are selling to. This workshop will help you strategize, get more focused, and differentiate your
WBC Social Media Consultant, Katie Kelley, will discuss how to appropriately and effectively represent your brand across social media platforms for brand consistency and recognition. Creating a marketing persona, establishing your brand voice and tone and developing a prominent visual representation are all key in ensuring your marketing presence is effective. We will explore tools like Canva to make creating content simple and effective in getting your message out to your audiences. Register Today!
With all the social media platforms that exist, it can be quite overwhelming to understand where and when to market your business. WBC Social Media Consultant, Katie Kelley, will briefly discuss the audience demographics on each social media platform, and do a deep dive into understanding the tips and tricks to establish an effective content calendar for your business. Planning ahead takes the guesswork out of your marketing plan and allows you to effectively reach your customers in a thoughtful and meaningful way. Register Today!