June First Friday: Digital Tools for Small Business

Zoom

With so many digital tools available, it can be hard to know what software or platform will actually help you stay organized, save time, and run your business efficiently. In this 1-hour workshop, WBC Marketing Expert Mercedes Arnold and WBC Advisor Lorri Brown will share an overview on popular digital tools that are out there to help you get and stay organized in your business. The resources shared in this workshop will help you find the right platforms for your business operations and help you feel confident implementing these tools in your day-to-day so you can work smarter not harder.

Free

Biz Fit: How do you get your business idea to “hatch?”

Zoom

How do you move from idea to action? (June 3rd is National Egg Day! Thank you to all you chicken farmers out there!) Let’s make some egg salad! This is an informal gathering of female entrepreneurs to share, learn, and network. Let’s brainstorm out loud, share ideas about what makes it easy or hard to get started, and motivate each other for spring. OPTIONAL fun exercise before we meet to get your juices flowing: Take the Momentum Builder Quiz– from the Maker’s Toolkit. Find out what you should be working on right now to grow your business and receive a personalized checklist of

Free

Getting Started with QuickBooks Online for Business Owners

Zoom

Launch and use QuickBooks Online like a pro! In this 4-part course, Kitty Barbee, of Barbee Business Services, will walk through the fundamentals of QuickBooks online so you can start utilizing this bookkeeping software for your business. Kitty will take a step-by-step approach to setting up and navigating through the important functionality of QuickBooks Online for business owners. Join this cohort to learn how to enter invoices, sales receipts, and customer payments into QuickBooks Online. This workshop will cover common functions including utilizing the bank feed as well as reconciling accounts and running reports. This cohort is available to Maine-based

Free

A Deep Dive into Instagram Reels

Zoom

Are you stumped by Instagram Reels? WBC Social media consultant, Katie Kelley, will walk you through the basics of Instagram Reels including video creation tips using just your phone, audio choices and helpful apps to make creating Reels a breeze. We will explore best practices and examples, leaving time at the end for a Q + A session to ensure you leave feeling like you can go out and create Reels that day. Register Today!

Free

Boundaries for a Thriving Business

Zoom

Many female business owners find that they are repeatedly asked to do unpaid work, work that is not within their skill set, or work that leaves them tired and at risk of burnout. However, running a business is not inherently draining -- especially when you have the tools to set healthy boundaries. In this 6-week cohort lead by Hannah Curtis, we will combine structured discussions and skill-building instruction to help you learn to say no, set limits, prioritize your work, and build and grow a business that really works for you. Join a group of supportive women business owners from

Free

Creating Your Business

Zoom

Business planning can feel at odds with your passion and desire for creating a business. But it doesn’t have to! In this 1.5 hour session, we will draw from our Right Brain and “maker” approaches to designing a business plan. Through whole group, 1:1 feedback buddy time, and individual time to work on your own, we’ll navigate the planning process through a creative & intuitive lens. We will explore various visual tools as a frame of reference and guidance. This first step can be a path to a more refined plan. Whether you have a plan you’d like to refresh

Free

Nailing Your Niche

via ZOOM

Start narrowing your focus and skillset, become KNOWN as a specialist, and accelerate the growth of your business! In this 2-hour Workshop, Brand Strategist Mallika Malhotra will help you understand the basics of a niche strategy and why it's important, discover the risks of bland branding, learn the business benefits of becoming a specialist, build a stand out brand, and formulate your brand positioning statement. Join this small group of woman-owned brands to develop your business niche, get more specific on what you offer and who you are selling to. This workshop will help you strategize, get more focused, and differentiate your

Free

August Biz Fit: Percolating your Business

via ZOOM

Join us for a conversation with Jennifer Litteral, President of Coffee Hound Coffee Company to discuss together over coffee (or tea) how you approach some of these topics in your life and work: Mentorship for your own development Management Tools that support your business development (EOS) Everything you never knew you wanted to know about owning a business AND about Coffee! (How do you enter a sector while becoming an expert in the sector?!?) Register Today!

Free

Brand Consistency in Content Creation

Zoom

WBC Social Media Consultant, Katie Kelley, will discuss how to appropriately and effectively represent your brand across social media platforms for brand consistency and recognition. Creating a marketing persona, establishing your brand voice and tone and developing a prominent visual representation are all key in ensuring your marketing presence is effective. We will explore tools like Canva to make creating content simple and effective in getting your message out to your audiences. Register Today!

Free

Get Ready for the Holidays- Shipping for E-Commerce

via ZOOM

In this second of our three-part series, WBC Consultant Cathy Roberts will review Are you looking to increase online sales and need to figure out how to streamline your shipping process? Are you unsure of which shipping service is the best for your business? In this second workshop of our Shipping 101 series, Cathy will discuss how to set up shipping with third party sites like Etsy and she will discuss the process of shipping products internationally. Register Today!

Free

Creating a Content Calendar to Achieve your Social Media Goals

Zoom

With all the social media platforms that exist, it can be quite overwhelming to understand where and when to market your business. WBC Social Media Consultant, Katie Kelley, will briefly discuss the audience demographics on each social media platform, and do a deep dive into understanding the tips and tricks to establish an effective content calendar for your business. Planning ahead takes the guesswork out of your marketing plan and allows you to effectively reach your customers in a thoughtful and meaningful way. Register Today!

Free

Get Ready for the Holidays- How to Manage Shipping Costs

via ZOOM

Are you looking for some assistance with navigating the wide array of options to creatively, safely, and cost effectively ship your product to customers? In our final shipping workshop, WBC consultant Cathy Roberts will discuss how to determine the actual costs of shipping products, crafting strong return policies, what percentage of shipping costs should be passed on to your customers and how to incorporate shipping costs directly into your prices. Register Today!

Free