You have your brand, you have your products and services, and you have the passion to share your business with your community on social media. Let’s take your marketing efforts to the next level by incorporating effective storytelling techniques to appeal to the emotions of your current and potential consumers. In this 1-hour webinar, WBC Social Media Consultant, Katie Kelley, discuss how to tell stories on social media, knowing your audience, boundaries for sharing on social media, effective calls to action and using video to tell your story. Register Today!

Many female business owners find that they are repeatedly asked to do unpaid work, work that is not within their skill set, or work that leaves them tired and at risk of burnout. However, running a business is not inherently draining -- especially when you have the tools to set healthy boundaries. In this 6-week cohort led by Hannah Curtis, we will combine structured discussions and skill-building instruction to help you learn to say no, set limits, prioritize your work, and build and grow a business that really works for you. Join a group of supportive women business owners from all

Do you spend time thinking about how there “has to be an easier way”, there “has to be a more effective way”, or there has to be something that can “do this thing better and faster than me”? As a small business owner, you most likely think about this a lot but may not know where to start to figure it out! In this 8-week cohort, facilitated by Tara Servilio, we will work from the point of view that implementing some targeted technology-based changes can support our business goals. We will also work from the point of view that we have

Have you owned a small business for a while, are looking to step down, or turn the reins over to someone else? If you’re not sure where to start, we recommend our upcoming webinar with Maine SBDC at CEI Center Director and Business Advisor Raynor Large will discuss ways to determine the value of your business, we’ll touch on how to identify and approach potential buyers, and highlight things to consider during the preparation and negotiation process. Funded in part through a cooperative agreement with the U.S. SBA. Reasonable accommodations for persons with disabilities will be made if requested at

This workshop is catered to those who are either preparing to build a website or already have a website and want to market it properly. Join WBC Web Design & Marketing Consultant, Mercedes Arnold, to learn how to use social media, e-newsletters, and networking events as ways to market your business/website. Discover strategies that can help you create customer/brand loyalty so that people return to your site. We will talk about how SEO is affected by the traffic levels to your website and do a marketing Q&A and brainstorming session at the end of the session. Register Today!

Business, and life, can be viewed as a journey. Where are you on your journey? Your business cycle? How are you leading the life of a heroine as you start / grow your business? In 1990, Maureen Murdock wrote The Heroine’s Journey: Woman’s Quest for Wholeness as a response to Joseph Campbell’s traditional model of the Hero's Journey. She felt his model failed to address the specific psycho-spiritual journey of contemporary women. She developed a model describing the cyclical nature of the female experience. Join us to share, to listen, to learn in this safe forum for conversation. You might

Spokeswomen: a facilitated peer group designed to help female entrepreneurs become more persuasive and effective communicators for a wide range of situations. How does it work? Through this highly interactive 8-week online program, participants will gain clarity and develop their own personal style of speaking about their business. Each session is an opportunity to practice storytelling through a range of speaking scenarios, all with a supportive sounding board of female entrepreneurs who provide feedback and encouragement. Through supplementary homework exercises, participants deepen their understanding of persuasive speaking tools and techniques to be a confident and effective communicator. The Spokeswomen cohort has

Are you ready to hire an employee or expand your team? Join experts from the Bureau of Labor Standards for an overview of resources available to you as an employer. In this 1.5-hour session, we will: Navigate how and where to find employees to join your team Explore the Career Center handbook and additional resources for employers Learn how the Bureau of Labor Standards can help with: Employee record keeping, including timesheets Workplace safety resources There will be time for Q+A at the end of the session.

Scaling your business means increasing revenue while also increasing efficiency. What does your business need to scale? More employees? Increased efficiency through new systems or equipment? Or more robust or seamless distribution through clearer procedures? Join facilitator, Tara Servilio, in this interactive 4-part workshop series to identify your specific needs to scale, evaluate your options, develop a plan to get it done, and discover new tools for the future. You will leave with a plan of action for what you need to do to scale now and in the future. This workshop is beneficial for any size or type of

What business structure is best for your venture? How do you legally set up your small business as a specific entity? In this 1-hour webinar, WBC Business Advisor, Grace Mo-Phillips will review the differences between Sole Proprietor and Limited Liability Company (LLC) business structures. Grace will demonstrate: What the benefits are to Sole Prop vs LLC What you need to have to formally set up your business structure How to legally formalize your business Come with questions!

Canva is an excellent tool to assist in your marketing efforts as a small business owner. In this 1-hour webinar, WBC Social Media Consultant, Katie Kelley, will explore the fundamentals of Canva including uploading a brand kit, utilizing templates to create social media posts, repurposing your content for multiple platforms and using its Magic Studio functionality to help brainstorm ideas for your marketing goals. Register Today!

Whether you are a staff of one or ten, emotions can impact your work and work environment. Join us in this safe and informal space to hear from Kendra Rand and share thoughts among the group. Dispel some myths and discuss the complexities of emotions in the workplace. Learn new theories about human emotions and communication. Enhance your emotional vocabulary and agility. Thrive emotionally as an entrepreneur as you interact with customers, employees or vendors! Bring your cup of tea or coffee. Let’s use this confidential and supportive space to share ideas, get ideas. Register Today!