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AUGUSTA – Public relations and social media marketing firm Nancy Marshall Communications recently announced it has been selected by Church’s China, one of England’s most respected retailers of royal commemoratives, to market its line of Royal Wedding memorabilia featuring items for the wedding of Prince William of Wales and Kate Middleton. The agency will be promoting the products to the U.S. and Canada by working closely with the U.K. Gift Company, the Internet sales division of Church’s China.
Nancy Marshall, agency principal, said, “Royal Wedding excitement hit America full force the day the William-Kate engagement was announced. We are thrilled to be working with Church’s China and its U.K. Gift Company to continue the excitement by introducing the many finely-made keepsakes that will commemorate this very special union.”
With five generations of family involvement and more than 150 years of experience in royal commemorative memorabilia, Church’s China is the longest-operating royal memorabilia retailer in Britain. Stephen Church, managing director of Church’s China, said, “While Church’s China and the U.K. Gift Company are very well known throughout the United Kingdom, our business is not as well recognized overseas. We selected Nancy Marshall Communications to help us build awareness abroad because of the agency’s extensive network of media contacts and its expertise in social media.”
Nancy Marshall Communications is launching a comprehensive public relations campaign to generate increased visibility for the U.K. Gift Company and its Royal Wedding product line in the U.S. and Canada. The campaign includes a social media presence on Facebook, Twitter and YouTube and will provide exclusive information and insights on the wedding for royal commemorative collectors and fans of the royal family. Followers will also have first-hand access to new Royal Wedding items crafted by recognized brands including the Royal Collection, Aynsley, and Royal Doulton.
Marshall added, “We are particularly enthused about the opportunity the World Wide Web provides to Church’s China, a small, family owned business based in the village of Northampton. Internet sales, driven by social media endeavors and product publicity, can create a significant new revenue stream for Church’s China. This is an opportunity that simply did not exist when Prince Charles wed Princess Diana in 1981.”
Nancy Marshall Communications, founded in 1991, provides public relations and marketing communications services to clients in the tourism, hospitality, economic development and retail industries. The agency’s client list includes the Maine Office of Tourism, Maine Office of Business Development, Skowhegan Savings, Saddleback Maine, the Northern Forest Canoe Trail, the Maine Children’s Home for Little Wanderers, Fryeburg Academy, the Maine Beer & Wine Distributors Association, Northeast Charter and Tour, and New England Outdoor Center, among others. For more information, visit www.marshallpr.com.
Church’s China, established in 1858, sells a wide range of china and other collectibles. Specializing in royal commemorative memorabilia, the company has locations in Northampton and Market Harborough, England as well as an online division, the U.K. Gift Company. For more information, visit www.theukgiftcompany.com.
