Creative views on how Maine’s small businesses can build diverse and inclusive communities. No business is too small to bring diversity, equity, and inclusion (DEI) to their workplace. A company's willingness to foster diverse perspectives allows for enhanced creative thinking and out-of-the-box strategic solutions to difficult problems. Studies have shown that more diverse work environments are more likely to outperform less diverse peers on profitability and productivity. While most DEI discussions have been in the wheelhouse of larger companies, how does a small business embrace DEI with limited resources? This panel focuses on Maine’s small businesses, from solopreneurs to employers with less

Staying consistent in messaging that will continue to drive your business toward its goals can be overwhelming, especially through times of uncertainty. How much energy do you invest into social media? How do you evaluate the effectiveness of different platforms? And how do you filter through the constant noise of what you “should” be doing while keeping the energy you put into communications work meaningful and impactful? As both a communications practitioner and coach, Leah Hurley will help you navigate the shifting landscape of communications-based marketing. Leah owns Craft, a boutique communications practice with a focus on value-driven marketing and